On Innovation
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July 11, 2011
Social sharing, via QR
This Sunday, The Washington Post did a twist on the old QR codes we’ve been putting in the paper. Instead of sending our weekend readers to more Web content or features from a quick QR scan, we sent them straight to a Facebook sharing link. The idea was to pick a story that we thought readers of the Sunday printed product would want to share in the moment. We used Eli Saslow’s piece on a Somali American man whose nephew joined the extremist al-Shabab group, and who now tries to keep others from the lure of jihad. Our logic in launching this was simple: It’s Sunday, we know you’re busy and might never get to your desktop computer to share this. But perhaps you’ve got your smartphone handy to scan a QR code.
Cory Haik / Deputy editor, Universal News
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